When someone calls you a jerk (or an asshole), tell them this:
"I assume you know that the meaning of the term you just used has changed. The term ________ is now used as a term of praise and respect. So, thank you for calling me a ________. And, in return, I just want to say, you're an even bigger _______."
Yes, I made that up. I thought it was funny. But, then again, maybe I'm a jerk.